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HPE Term 4: Positive Choices: About Vaping

Health & Physical Education, Year 8, Health Choices

Health Issues

Trends

ClickView video e-cigarette warning

Marketing

Why are young people attracted to vaping?

  • The advertising and promotion of vaping products is illegal in Australia.
  • However, companies can use other strategies to target youth.
  • Social media has been found to play a role as both an information source and as a means of exposure to e-cigarette advertising in Australia.25
  • Companies are also glamourising their products to seem cool or fun and creating flavours that appeal to young people.26
  • There have been a number of studies which have found that e-cigarette flavours which give off the perception of sweetness (such as candy or fruit flavoured) may make buying and trying e-cigarettes more appealing among young people.27-29.

See link below. 

Tullow Centre Library, Brigidine College. 2022